Portfolio
Skip intro and CV and go straight through my Portfolio pages by clicking here!
ABOUT ME
Hi! I’m Brenda
I’m an all-round designer with over 8 years of experience helping start-ups, non-profit organisations and international companies with their design challenges. I am based in Amsterdam but have worked with companies in England, New York and all over the Netherlands. Willing to relocate.
GRAPHIC DESIGNER | KLM - AIR FRANCE
AIRLINE
AUG 2022 - PRESENT
Current position, permanent contract: Graphic Designer at Air France-KLM (Commercial Planning Sales Operations). Responsible for the designs of Sales Communication, B2B/B2T. Next to this I create videos and animations, and I work closely with IT on the website for travel agents/corporates (responsiveness/CSS and UI/UX).
PRODUCT DESIGNER | Bits of Stock
FINTECH - USA STOCK REWARDS APP
MAR. 2021 - APR 2022
Served as a one person design team during my time at Bits of Stock, where I was working on/responsible for the complete UI/UX of the app & website (EU/US), the redesign, all graphic design related assignments, design for decks (B2B/B2C) and creating other marketing materials (print/digital) next to wireframes, clickable prototypes and user testing. Left this fast growing start-up after they raised a successful seed round (4.2 million). They had offices in Amsterdam and New York City.
GRAPHIC DESIGNER + PHOTO- AND VIDEOGRAPHY | Stichting Opkikker
NON-PROFIT
FEB 2020 - PRESENT
Started as graduation project (6 months), but stayed as freelancer. Helped raising over 110K (Jubelsokken campaign; designed the Socks, made the product pictures and created promotional material). I created the branding for their 25th and 30th anniversary year (2020-2021) and (2024-2025). I helped with content & visuals for their magazine. Shot pictures and made designs (print & digital). Created illustrations, color plates, icons, shot a tv commercial (6 months on air) and created multiple video teasers and after movies.
WORK EXPERIENCE
VISUAL DESIGNER | TALPA NETWORK
TV, RADIO, ONLINE
APR 2022 - AUG 2022
Responsible for creative content and concepts for multiple platforms in the Netherlands, Belgium and Germany.
Department: Talpa eCommerce.
CREATIVE DESIGNER | Brenda Louise
OWN COMPANY / FREELANCE
JAN 2017 - DEC 2021
UI/UX design, DTP work, web- and graphic design, photo- and videography. Worked for businesses such as Wehkamp, Dutch ministers of foreign affairs, University of Amsterdam, non-profits and many others.
ALLROUND DESIGNER | JDO GROUP
TV, RADIO, ONLINE
APR 2019 - MAY 2021
Web- and graphic design at JDO Group (JDO-Academy, Management, Salon) ~ Designed, built and maintained the websites + created promotional materials (digital, print and video).
FRONT-END DEVELOPER | MEO
MEDIA AGENCY
SEP 2018 - FEB 2019
(Internship) Front-end developer; designed, built and edited responsive (CSS/HTML) WordPress websites. Next to this I did multiple (freelance) photography projects.
SOUNDING BOARD | UNICEF
NON-PROFIT
SEP 2013 - AUG 2014
For the duration of a year I gave advice on the upcoming UNICEF campaigns in the (youth) sounding board.
COMMUNICATION AND MULTIMEDIA DESIGN | 2016 - 2020
Bachelor of Science (BSc) with a specialization in User Experience Design and a minor in Applied Psychology.
- Ranked #1 while applying for this study
EDUCATION
VWO GYMNASIUM | 2010 - 2016
First 3 years I did Technasium. The last 3 years I finished my VWO Gymnasium with extra classes like Computer Science and programming. At the Technasium I participated in the Technasium Top Awards and learned to research and design.
- Became #2 in the Technasium Top Awards in 2013
RPG GAME DESIGN | 2014 - 2016
Created a RPG game (Language of Lyse) together with a friend. We scripted it, designed and illustrated the characters, came up with the storyline and programmed it till a working game. Besides, we did all the marketing and built a website with free download (not live anymore). The trailer is still available online - feel free to check it out here!
PROJECTS
GAME COMMUNITY | 2015 - 2018
Started my passion for marketing/design and gaming at a young age within the Dutch Dokusai game community. This was an international community focussing on games like CSGO, Battlefield, DayZ and Shogun. I improved the website and SEO, managed all social media and successfully recruited over 50 new members. Additionally, I monitored statistics of their TeamSpeak, Steam and made competitive analysis.
Features
01.
Eco-Friendly Design
02.
Multilingual Functionality
03.
Advanced Tech
04.
Licensed
Professionals
05.
24/7 Support
BITS OF STOCK
One person design team for 1+ year
(UI/UX and Graphic)
MY ROLE
WORK // BITS OF STOCK
UX/UI DESIGN
Responsible for the complete redesign of the UI/UX of the app, branding and websites. Incl. usability testing and research (wireframes, app maps, prototyping (clickable), user flows, feature cases, navigation flows and UI.
GRAPHIC DESIGN
Responsible for the rebranding (logo change and color change), design of the decks to clients & investors, made icons for website and app (EU/US) and came up with & created social media content for 3 months.
RESEARCH (and design)
